Archive for July, 2007

Bottled water on the rise

The NYTimes week in review has “A Battle Between the Bottle and the Faucet” about the meteoric rise of bottled water.  What’s most interesting, and truly surprising to me is the beverage share graph in the sidebar.  I had no idea that half of all the liquid Americans drink comes in the form of soft drinks.  I knew soft drinks were big, but I would have never guessed they were that big.  For some reason coffee took a dive in the late 90’s, and beer and milk have been neck-in-neck for a while.  At least it is nice to see that soft drinks are finally in decline.  Certainly a rise in bottled water at the expense of tap water is bad for our environment, but as an alternative to soft drinks you have to admit there is some progress there.